Some people would argue that Social Media Marketing (SMM) is already an excellent marketing strategy. They argue that there are some things about it that we don’t like, but they claim that the advantages of SMM outweigh those concerns. It seems to boil down to two major points: engagement and tone. However, I think that it’s more the engagement that we should focus on and maybe tone down because this seems to be the new buzzword in the social marketing world. So here are a few Excellent Social Media Marketing Tips that will get you started down the right path.
“enessentials” – If you use Facebook or Twitter, then you need to have an account for both of them. This makes it easy to do business, provides more exposure and allows you to interact with your customers in real-time. If you haven’t already done so, set up your business pages in both of them. This gives your business a cohesive identity and positions you as the solution to their problems. Of course, your business page won’t be the only place they’ll see your posts. Make sure that you engage in all of your other social media marketing tips such as articles, blog posts, podcasting, video, etc..
“Elements” – The element of your posts is where you can really differentiate yourself from the rest of the pack. For example, if you are from a certain city or region, incorporate that with your social media marketing and write about that area or city. If you travel frequently, talk about your recent travels or tell people where you have been and what you are looking forward to seeing. This is a perfect opportunity to highlight your expertise on the subject at hand and you will rank well. Remember that quality content always outperforms quantity, so you need to get more content out there and spread your wings if you haven’t already done so.
“ICQ” – One of the main reasons why some travel marketing companies fail is because they don’t take advantage of the social media marketing tips Instagram offers. To rank well on Instagram you need to create interesting profiles, provide useful information, provide a link to your website, Instagram videos, Instagram photos, etc. People are a lot more likely to follow a profile that looks like it was thrown together yesterday than one that looks professional and made by a travel company. Therefore, Instagram is a great platform for you to promote your business.
“Social Networking” – You already know how valuable twitter and Facebook are but for property management businesses these two are even more crucial than ever. You need to join as many social networking groups as you can, and also interact with those within your industry as much as possible. Both of these websites have become vital tools for travelers, who can use them to connect with others who are within their specific niche. However, there’s one important thing you need to remember: never ever spam! This will get you kicked off the social networks and your account will be closed.
“Short Breaks” – Most of us only go on holidays for a few days, so your main focus should be on making friends and enjoying yourself. There is no reason to spend hours sending messages to people on Instagram and Facebook. It will take you much longer to sell your property through social media than it would with email. You can also get in touch with your clients directly through Instagram and Facebook, which make it easier for you to stay in contact with your clients. In the short breaks that you take between trips, you should make sure that you have some exciting activities planned. These are just a few excellent social media marketing tips that travel marketing companies use to make sure that they always provide great customer service, after all, the purpose of your business is to help people have wonderful experiences.